A technique is provided for providing a trust indicator for a particular webpage. The trust indicator may indicate whether publishers of web content and/or end-users trust the content of the particular webpage and whether the particular webpage is popular. A user requests, via a web browser a webpage to be displayed. A process associated with the webpage requests a value to be displayed along with the webpage. The value may indicate 1) a number of links that link to the webpage, 2) a number of user-created tags that have been associated with the webpage, or 3) a trust rank that a web crawler associates with the webpage. A trust rank may be based, at least in part, on user-created tags that have been associated with the webpage. A value may also be associated with an advertisement that is displayed along with a particular webpage.