Systems are described for a guide of audio, video, multimedia transmission, receiving and playback with advertising and bi-directional fulfillment of goods and services over the Internet. A method of streaming content distribution includes creating data on streaming content; creating data on network locations of streaming content; creating data on access characteristics; locating a source of streaming content with a with a streaming content guide; and starting playback of streaming content from the source of streaming content. A streaming content distribution system includes a streaming content guide through which a user locates a source of streaming content and starts playback of streaming content; data on streaming content; data on network locations of streaming content; and data on access characteristics.