A fishing rod enables viewing of pole bending activity in daylight and at nighttime. The rod has a light-transmitting pole for supporting a fishing line and having a handle end and a tip end. A collimated beam producing unit is located towards the handle end aligned to transmit a collimated beam into the interior of the pole in a direction towards the tip end. A reflector at the tip end reflects light back towards the handle end after exiting the tip end.