An impact marking ballistic target blank includes a substrate having a photoreflective colored ink applied thereto. The photoreflective colored ink is covered by a thin transparent film. An opaque monochromatic base print coat is coated onto the outer film surface to obscure the photoreflective colored ink. The blank is manufactured and sold to an end user who prints various custom target images in one or more colors or color combinations contrasting with the photoreflective colored ink on the forward surface of the target blank base print coat, either by hand or by means of a computer and related laser, ink jet or dot matrix printer, or by other suitable printing technology medium. The substrate of the impact making blank target blank may include pressure sensitive label stock, with labels that are removably attached to a backing sheet to facilitate removal of labels, after an image has been printed onto them. After the printed label is detached from the backing paper, it is ready to be applied to a target mounting assembly and used as a target.