A printing method and a printer for implementing the printing method are disclosed. When a printhead including a first end and a second end sequentially prints a first area and a second area which are adjacent to each other, the method comprises performing printing by means of the printer by relatively moving locations of the printhead and a print object in such a way that a surface printed by the second end in the first area and a surface printed by the second end in the second area face each other. The printhead rotates around a rotational axis comprising at least one point on the printhead, one end of the printhead, a center of the printhead, or both ends of the printhead.