A frequency selective modulation apparatus and method using re-spreading codes are disclosed. The frequency selective modulation apparatus includes: a serial-to-parallel converter receiving transmission data and performing serial-to-parallel conversion on the transmission data at a pre-set ratio; one or more sub-frequency selective spreaders selecting one spreading code by using data bits received from the serial-to-parallel converter; a majority value selection unit selecting a majority value from one or more spreading codes which have been selected by each of the one or more of the sub-frequency selective spreaders; and a first XOR logic circuit XORing an output of the majority value selection unit and a re-spreading code Wn to re-spread a frequency selective baseband to a frequency selective passband.