A system and method for normalizing and codifying divergent color systems into a single universal color system. The middleware engine receives a data feed comprising a plurality of color swatches or images from one or more merchant system and normalizes the data feed into a common format. The dominant processor extracts the product images from the normalized data, segments each product image into segments, determines a dominant color for each segment, and determines the dominant product color for each product image based on prevalence of the dominant product color in each segment. The matched color processor converts the determined dominant product color into a digital value of the universal color system based on the color component intensity values.