There is provided a headrest apparatus including: a headrest main body provided at a top edge portion of a seatback; a detection section to detect contact between the head of an occupant seated in the seat and the headrest main body; a moving section that moves the headrest main body in the vehicle front-rear direction; and a controller that controls the moving section such that the headrest main body is moved forward until contact between the head of an occupant and the headrest main body is detected by the detection section, and, when contact between the head of an occupant and the headrest main body has been detected by the detection section, controls the moving section to move the headrest main body such that there is a specific amount of back-set separation distance in a horizontal direction between the head of an occupant and the headrest main body.