Exemplary product marketing systems and methods are disclosed. An exemplary method includes a product marketing system receiving, from an access device, a product search request and image data representative of an image associated with a product, searching, in response to the product search request, a repository of product image data to identify at least one match to the image associated with the product, generating, based on the at least one match, search results data comprising product information for at least one product, and transmitting the search results data to the access device. Corresponding systems and methods are also disclosed.