The invention provides methods of acquiring actual real-time shopper behavior data during product selection of purchasable items by a shopper in a store. More specifically, disclosed herein are methods of using a communications multi-network, a First Moment of Truth device and a data collection device to track actual real-time shopper behavior data relating to the presumed locations of shoppers in a store, the time spent and location of time spent by a shopper while considering a purchasable item and products chosen for purchase.