Embodiments are directed towards providing a likeness application that may be integrated into one or more different messaging applications to provide a user with an indication of how much the user may be liked by their messaging contacts. Such application is directed towards providing a level of fun to a first user through a dynamically calculated social networking indicator. In one embodiment, the first user may communicate with one or more other users over a network using the messaging application modified with the likeness application. The other users may also communicate with each other over the network using the modified messaging application. Then, at various times or conditions, the likeness application may display to the first user a relative percentage indicating how much the first user is being ‘liked’ by one or more other users.