A system and method for delivering a long-tail content comprising a set-top box configured to couple an external signal to a user device. The long-tail content server also comprises a long-tail content server configured to provide the external signal to the set-top box from a central server. The long-tail content server further comprises a long-tail content asset manager configured to control a communication between at least one of the central server, the long-tail content server and the set-top box and at least one of the central server, the long-tail content server and the set-top box.