A regulated gaming machine including a touch-screen display is provided in a gaming system that includes a plurality of distributed computer nodes communicating over a network using a service oriented communication protocol. A plurality of game gadgets are provided, each enabling player interaction via respective predetermined interaction zones of the touch-screen display, and at least one of which is associated with a game that is selectable and playable on the gaming machine. A service oriented subscriber executes in a predetermined one of the plurality of computer nodes and a service oriented provider is associated with each of the plurality of game gadgets, each being configured to control its associated game gadget. Each of the provided game gadgets is configured to allow interaction between the player and the service oriented subscriber. At least some of the game gadgets are displayed on the touch-screen display, and a player selection of one of the game gadgets is detected on the touch-screen. Responsive to detecting the player selection, a selected interaction is carried out between the player and the service oriented subscriber with respect to the selected game gadget.