In an imaging apparatus which subjects signal electric charges of photodiodes of IT-CCD for interlaced scanning of 1080 effective scanning lines to vertical pixel addition to be read out as image signals, at least one of vertical transfer at the last horizontal period and horizontal transfer at half period in reading of pixels is stopped while fixing pairs of vertical pixels to be subjected to vertical pixel addition to be read out as image signals of progressive scanning of 540 effective scanning lines from the CCD and the read-out image signals of 540 effective scanning lines are subjected to scanning line conversion of 3 to 4 to be converted into image signals of progressive scanning of 720 effective scanning lines, the image signals of progressive scanning of 720 effective scanning lines being outputted.