An image sensing apparatus which stores an image signal from an image sensing element and reads out and processes the stored image signal to magnify and display an image on a display device includes a designation unit that designates the magnification ratio of the image to be displayed, a storage unit that stores the magnification ratio designated by the designation unit, and a magnifying processing unit that executes magnifying processing for the stored image signal on the basis of the magnification ratio stored in the storage unit and outputs the image signal to the display device. The magnification ratio stored in the storage unit is updated when a different magnification ratio is designated by the designation unit, and the magnification ratio stored in the storage unit is used for a plurality of images that are sequentially displayed.