Computer method and apparatus persists portions of group conversations in a virtual environment. A group conversation is formed of group member communications. Indications or illustrations, such as chat bubbles, are displayed to end users to represent the group member communications. The invention system enables a user to persist a portion of the group conversation by selecting respective indicators (e.g., chat bubbles) corresponding to one or more of the group member communications. The processor (persist engine) also enables any user to interact with persisted conversation portions. Interactions supported include moving, arranging, tagging with metadata and saving snapshots of the persisted conversation portions, in the virtual environment.