A liquid crystal display device includes source bus lines, gate bus lines intersecting with the source bus lines, pixels arranged in a matrix to correspond to intersections between the gate bus lines and the source bus lines, each of the pixels including a TFT, a pixel electrode, a common electrode, and a liquid crystal layer, and a potential control section for controlling the potential of the common electrode. The potential control section sets a voltage, obtained by reducing potential Vcenf255 of the common electrode at which flicker is minimum in display of gray level as black display and gray level as white display alternately every pixel by a predetermined voltage, as center voltage Vcen255 of the potential of the common electrode in display of gray level for all the pixels.