Techniques for intelligent and automatic control of sensors for capturing data associated with real time events. Preferably, the sensors are associated with a multimedia database system. For example, a technique for controlling one or more sensors used to capture data associated with an event comprises the following steps/operations. First, sensor data captured in accordance with the event is processed. Then, the one or more sensors are automatically controlled based on information pertaining to the continual activity of at least one of one or more objects and one or more persons associated with the event in real time obtained using at least a portion of the processed data captured in accordance with the event.