A browser-executable software program for presenting a web page that provides the “look and feel” and functionality of a mobile application can be automatically generated from a mobile application specification. The mobile application specification identifies one or more predetermined content component types and one or more associated content sources. For each content component type, a copy of a corresponding code generation template is populated with a URL for each corresponding content source and executed to produce browser-executable program code. The browser-executable program code is then embedded into a populated copy of a navigation container code template to form a complete browser-executable software program, which is integrated into an HTML page. The HTML page can be returned in response to a request from a browser executing on a networked mobile wireless telecommunication computing device and the HTML page carries the browser-executable software program to the browser.