In accordance with the invention, digital content is able to be better promoted on mobile phones and other electronic devices. The digital content and/or references to the digital content are stored on a server device which is accessible by the mobile phones or electronic devices. In operation, a user of a mobile device acquires digital content. When the user obtains a second mobile device, to facilitate and promote the same or similar digital content on the second mobile device, the digital content or references stored on a server device are able to be used to present the possibility of acquisition of the digital content for the second mobile device.