An apparatus for producing inserts for steam generator tubes is provided. The apparatus is intended to allow a technically particularly simple production process, and consequently allow particularly high-speed production of inserts. For this purpose, the apparatus includes a winding head with a wire guiding pin, a guiding opening for a former shaft, provided with a number of spiral slots, and a pressure roller, the wire guiding pin, the guiding opening and the pressure roller being arranged in such a way that a tangent of the pressure roller and of a slot of the former shaft and the guiding axis of wire guiding pin substantially coincide.