A jewelry display stand having a main body portion simulating the neck and upper torso of a person. A necklace can be draped over the front of the main body portion, which is hollow on the interior, so that the end of the necklace can either be inserted into an opening in the back of the main body portion communicating with the interior thereof, or hooked under a tab on the back of the main body portion. A retractable panel is provided on the back of the main body portion for supporting the same in an upright position.