Disclosed herein is a method for driving an image display apparatus including: an image display panel whereon pixels each having first to third sub-pixels are laid out in first and second directions to form a 2-dimensional matrix, at least each specific pixel and an adjacent pixel adjacent to the specific pixel in the first direction are used as first and second pixels respectively to create one of pixel groups, and a fourth sub-pixel is placed between the first and second pixels in each of the pixel groups; and a signal processing section configured to generate first to third sub-pixel output signals for the first pixel on the basis of respectively first to third sub-pixel input signals and to generate first to third sub-pixel output signals for the second pixel on the basis of respectively first to third sub-pixel input signals.