A histogram generation portion calculates a prescribed feature value of a pixel and the maximum feature value for the pixel, for each pixel of one frame of an input video signal. Then, the ratio of the feature value of the pixel to the maximum feature value is calculated for each pixel as an index of color brightness, and a histogram generated wherein the numbers of pixels are integrated by index value. An enhancement processing portion applies gain and carries out an enhancement for pixel values wherein the index in the histogram which the histogram generation portion generates is greater than or equal to a prescribed threshold. The feature value is treated as a luminosity (L*) which is defined with CIELAB chroma space. Additionally, the feature value may be data which has the maximum tone value among pixel RGB data, or may be a luminosity value (Y) of the pixel.