A reflective display apparatus includes a transparent substrate, a reflective substrate, a display layer and a transparent gluing layer. The transparent gluing layer is disposed between the transparent substrate and the display layer and the refractive indices of the transparent gluing layer and of the transparent substrate are substantially the same. Therefore, the energy loss of light can be reduced at the interface between the transparent gluing layer and the transparent substrate, so the brightness of the image displayed by the reflective display apparatus may be increased.