An image forming apparatus includes a plurality of individual processing units respectively corresponding to a plurality of services that cooperate with the image forming apparatus via a network and configured to communicate with the services and perform individual processing corresponding to the services, a specifying unit configured to specify an individual processing unit corresponding to the service selected out of the plurality of services in response to a user operation from the plurality of individual processing units, and a generation unit serving as a module commonly used among the plurality of individual processing units and configured to generate screen information corresponding to the individual processing unit specified by the specifying unit based on the information managed by the individual processing unit.