Systems and methods for adding data to a printed publication are provided. One system comprises a data source for providing the data, a processing circuit, and an energy source. The processing circuit is configured to retrieve the data from the data source and to control the energy source to at least partially ablate the printed publication based on the data. The publication is printed by a web offset printing press as the substrate travels through a plurality of print units of the web offset printing press. The processing circuit is configured to control the energy source to ablate the printed publication in-line with its production on the print units.