Methods and apparatus for utilizing information (e.g., metadata) relating to content in a multimedia distribution network. In one embodiment, the network comprises a hybrid fiber coax (HFC) cable network, and the information comprises metadata relating to the bitrate profile of deterministic content such as stored video. Content sources, or the network operator themselves, generate the metadata which may then be used by the operator to adjust or optimize the operation of the network; e.g., more efficiently allocate the program to a multiplex. Network apparatus adapted to implement the metadata functionality and related business methods are also disclosed.