A method and apparatus for realizing adaptive quantization in the process of image/video coding, which includes the following steps: acquiring the parameter information of the neighbor blocks of the current block; determining the quantization mode of the current block according to the parameter information of the neighbor blocks; and performing quantization processing on transform coefficients of the current block by using the determined quantization mode. Wherein, block coding type and motion vector of the neighbor blocks are used as the parameter information for determining the quantization mode of the current block. An apparatus for adaptive quantization in process of image/video coding is provided. The invention can use different quantization mode for adaptive quantization in different image content of an image sequence, thereby improving the subjective quality of the compressed images at the same bit rate.