Methods and apparatus enable a mobile device to suggest available applications or features in which a user may be interested to the user based upon the user's past and current mobile device usage patterns. The mobile device may monitor the specific application/features used and their frequency of use. The mobile device may determine other available applications/features that the user may be interested in using based upon the frequency of use of applications or features and information which indicates a likelihood of user interest in one application or feature based upon usage of another application or feature. Applications or features determined to be potentially of interest to the user may be presented to the user in the form of suggestions to be added to the user interface menu so that the user can elect to accept or rejection the suggestion to modify the menu.