A method of sending traffic related data to a call center using a telematics unit of a vehicle. The method includes receiving a request at the telematics unit to transmit non-traffic data such as vehicle diagnostic information to the call center. Both the non-traffic data as well as traffic related data is obtained by the telematics unit and embedded into a short message service (SMS) message that is then sent to the call center. The traffic related data can be inserted only if it indicates a traffic problem and can be inserted into an otherwise unused portion of the SMS message. The received traffic related data can then be used by the call center or other remote facility to improve traffic reporting.