A computer implemented method, system, and/or computer program product generates an audio cohort. Audio data from a set of audio sensors is received by an audio analysis engine. The audio data, which is associated with a plurality of objects, comprises a set of audio patterns. The audio data is processed to identify audio attributes associated with the plurality of objects to form digital audio data. This digital audio data comprises metadata that describes the audio attributes of the set of objects. A set of audio cohorts is generated using the audio attributes associated with the digital audio data and cohort criteria, where each audio cohort in the set of audio cohorts is a cohort of accompanied customers in a store, and where processing the audio data identifies a type of zoological creature that is accompanying each of the accompanied customers.