An augmented reality shopping system in one embodiment includes a store communication network, a memory including program instructions for receiving a product location request, associating the received request with product information stored in a product database, determining the location of the product within the store, receiving shopper location information, determining a route between the determined location of the product and the shopper location based upon the shopper location information, generating route rendering data based upon the determined route, and transmitting the route rendering data through the store communication network. The system further includes a processor operably connected to the store communication network and to the memory for executing the program instructions and a mobile display device operably connected to the processor through the store communication network for rendering an overlay image using the transmitted route rendering data.