In some example embodiments, a system and method are illustrated to consolidate leads received from multiple user devices used by a single user. The system and method may include identifying a first plurality of leads received from one or more user devices as being submitted by a same user via the one or more user devices. The first plurality of leads may be directed to a listing provided by a lister. The first plurality of leads may be added to a lead group. Then, a second plurality of leads received from one or more users including the same user may be forwarded to the lister. The forwarding may include notifying the lister of a first count of the second plurality of leads. The first count may include the lead group counted as one lead.