The disclosure describes systems and methods for disambiguating a non-unique identifiers of real world entities (RWEs) detected by a computing network by dynamically identifying relationships between RWEs known to the network. The relationships are determined based on social, spatial, temporal and logical information known about the RWEs based on the RWEs previous interactions with the network. These relationships are then used to generate a probability for each RWE that the non-unique identifier identifies that RWE. Based on the probabilities an RWE is selected and the proper network identifier may be used in place of the non-unique identifier.