Geocoding architecture based on information retrieval. The geocoding information retrieval system operates on locations and geographic entities. The architecture uses parameters in addition to the query string, if available. The parameters provide contextual information that enables filtering and sorting the results. The additional parameters include market, culture, map view, and user location. A geocoding triage process uses the query and context information provided and output of a machine-learning parser to select the data-lookup geocoders for processing the query. A results processing component collects the results from the underlying data-lookup geocoders, merges the results into a single list after normalizing the scores, and then re-sorts the results list.