Invention Grant
US08626818B2 System and method for generating user contexts for targeted advertising
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用于生成用于定向广告的用户上下文的系统和方法
- Patent Title: System and method for generating user contexts for targeted advertising
- Patent Title (中): 用于生成用于定向广告的用户上下文的系统和方法
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Application No.: US11734302Application Date: 2007-04-12
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Publication No.: US08626818B2Publication Date: 2014-01-07
- Inventor: Narasimha Suresh
- Applicant: Narasimha Suresh
- Applicant Address: IN Bangalore
- Assignee: Telibrahma Convergent Communications Pvt Ltd
- Current Assignee: Telibrahma Convergent Communications Pvt Ltd
- Current Assignee Address: IN Bangalore
- Agency: Lowe Hauptman & Ham, LLP
- Priority: IN1376/CHE/2006 20060803
- Main IPC: G06F15/16
- IPC: G06F15/16 ; G06Q10/00 ; H04M3/00
Abstract:
The invention provides a method and system for building contexts for mobile users by collecting information about the user and his activities through various end points of a network and also through a system specific application that transmit information to a centralized server for context generation and filtering. The contexts thus generated are analyzed statistically for utility and based on the utility, the contexts are used for sending targeted advertisements.
Public/Granted literature
- US20080034088A1 SYSTEM AND METHOD FOR GENERATING USER CONTEXTS FOR TARGETED ADVERTISING Public/Granted day:2008-02-07
Information query
