A concentrate dispensing system for dispensing a fluid for dilution, comprises a bracket (1) and a bottle (2). The bracket (1) is arranged to releasably hold the bottle (2). The bottle (2) is arranged to dispense a predetermined quantity of the fluid to a first receptacle type, which is freestanding, when the bottle (2) is in a freehand mode and is not held in the bracket (1). The bottle (2) is arranged to dispense a predetermined quantity of the fluid to a second receptacle type (3), which is received and guided by the bracket (1), when the bottle (2) is in a bracket mode and is held in the bracket (1).