A packaging assembly comprising: a card comprising at least one panel; a fluid dispenser comprising a fluid reservoir and a fluid dispenser member that is mounted on the reservoir; and a connection element fitted on the panel and including fastener means, the dispenser being engaged in the fastener means for being held in removable manner on the card; wherein the panel includes a window, the connection element being fitted in the window, the connection element includes a base, advantageously a flat base, of dimension that is greater than the dimension of the window, the fastener means projecting from the base, the base being disposed on one side of the panel with the fastener means passing through the window in such a manner as to project from the other side of the panel, the fastener means being inserted through the window and presenting a dimension that is greater than the dimension of the window, thereby holding the connection element in the window.