The invention provides a multi-piece solid golf ball having a core, a cover of at least one layer encasing the core, and a layer of paint applied to a surface of an outermost layer of the cover, wherein the outermost cover layer or an inner cover layer adjacent to the outermost layer is formed of a resin composition which includes: (a) 100 parts by weight of a thermoplastic resin, (b) from 0.003 to 2 parts by weight of a color pigment or dye, and (c) from 0.01 to 20 parts by weight of spherical inorganic fine particles as a reflective material. The golf ball has a novel appearance that is bright and highly visible, and also has an excellent durability.