There is provided manufacturing method of a spark plug that includes a center electrode and a ground electrode with a discharge gap left therebetween. At least one of the center electrode and the ground electrode has an electrode body containing a base metal and a noble metal tip welded to the electrode body. The spark plug manufacturing method includes a laser welding step for welding the noble metal tip and the electrode body by placing the noble metal tip at a given position on the electrode body, irradiating a pulsed laser onto the noble metal tip and the electrode body and thereby sequentially forming welding spots corresponding to pulses of the laser in a circumferential direction of the noble metal tip, wherein at least one of the laser pulses is an initially increasing type laser pulse having a laser intensity waveform in which a laser intensity increases with time during a predetermined initial period from a pulse start time.