This invention provides an apparatus capable of optimal code amount control corresponding to an input source. The apparatus includes a first input unit which inputs the first moving image data, a second input unit which inputs the second moving image data, a selection unit which selects one of the first and second moving image data, a coding unit which encodes the first or second moving image data selected by the selection unit, a recording unit which records encoded moving image data output from the coding unit on a recording medium, a code amount control unit which controls the generated code amount of the encoded moving image data output from the coding unit, and a change unit which changes the control procedure of the code amount control unit in accordance with the selection result of the selection unit.