A pop-up apparatus for a portable communication device for insertion or ejection of parts of the portable communication device is provided. The pop-up apparatus preferably includes a body housing, a pop-up housing embedded in the body housing and inserted into or ejected from the body housing. The insertion or ejection can be performed by applying pressure to button on a surface thereof in a direction that it is pressed, and at least one or more pop-up hinge portions are provided between the body housing and the pop-up housing to insert the pop-up housing into or eject the pop-up housing from the body housing by pressing of the pop-up housing.