Invention Grant
- Patent Title: Automatic expansion of an advertisement offer inventory
- Patent Title (中): 自动扩大广告报价库存
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Application No.: US13153328Application Date: 2011-06-03
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Publication No.: US08635107B2Publication Date: 2014-01-21
- Inventor: Walter Chang , Geoff Baum
- Applicant: Walter Chang , Geoff Baum
- Applicant Address: US CA San Jose
- Assignee: Adobe Systems Incorporated
- Current Assignee: Adobe Systems Incorporated
- Current Assignee Address: US CA San Jose
- Agency: Wolfe-SBMC
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06F17/30
Abstract:
An extensible offer inventory database of offers in a domain is established. Further, an offer ontology is generated based on the extensible offer inventory database. The offer ontology provides an extensible vocabulary that correlates to categories in the offer inventory database. In addition, offers are automatically located. The offers are also semantically analyzed to generate semantic analysis data. Further, user data is obtained. In addition, an optimal offer match is automatically determined based upon the semantic analysis data and the user data.
Public/Granted literature
- US20130132365A1 AUTOMATIC EXPANSION OF AN ADVERTISEMENT OFFER INVENTORY Public/Granted day:2013-05-23
Information query
