A system for providing a wide range of telecommunications initiated data fulfillment services in which a multi-function code, such as “#” (star, pound), input into an originating telecommunications device, such as a wireless telephone, triggers the treatment of the input sequence as a multi-function code service request rather than a dialed directory number. The multi-function code is followed by an input data string to complete the multi-function code service request, which the user typically enters into the telecommunications device just like a conventional telephone call, except that the input string begins with the multi-function code. The telecommunications system recognizes the multi-function code as a trigger, and in response takes one or more date fulfillment actions, such delivering a response message to the initiating telecommunications device containing one or more Internet links to webpages associated with the dialed input data string.