A method, a system and a computer program product for enabling a customer response speech recognition unit to dynamically receive customer feedback. The customer response speech recognition unit is positioned at a customer location. The speech recognition unit is automatically initialized when one or more spoken words are detected. The response statements of customers are dynamically received by the customer response speech recognition unit at the customer location, in real time. The customer response speech recognition unit determines when the one or more spoken words of the customer response statement are associated with a score in a database. An analysis of the words is performed to generate a score that reflects the evaluation of the subject by the customer. The score is dynamically updated as new evaluations are received, and the score is displayed within graphical user interface (GUI) to be viewed by one or more potential customers.