Apparatus, methods, and computer program products are disclosed that teach methods for establishing context of a subsequent electronic real-time communication. One method detects a connection attempt that is initiated by an instigator-identifiable for a subsequent electronic real-time communication that is directed to a target-identifiable. The instigator-identifiable is associated with a first identification characteristic and the target-identifiable is associated with a second identification characteristic. This method subsequently retrieves a reminder reference that is responsive to the first identification characteristic and the second identification characteristic and presents the reminder reference to the target-identifiable. The method also establishes the subsequent electronic real-time communication between the instigator-identifiable and the target-identifiable. The disclosed technology also includes apparatus that perform the methods and program products that contain computer instructions that cause a computer to perform the methods when the computer executes the instructions.