A method, system and apparatus for tagging the seen/not-seen status of an instant message. A method for tagging a seen/not-seen status of a real time message can include receiving a real time message and presenting the real time message through a real time communications client disposed in a host client computing device. The environmental characteristics of the host client computing device can be inspected to determine whether the real time message has likely been reviewed. As such, if it is determined that the real time message has likely been reviewed based upon the inspected environmental characteristics, the real time message can be tagged as seen.