A method comprising communicating a first set of data communications over a wireless cellular connection of a wireless cellular network to or from an end user device, the first set of data communications associated with one or more service activities the end user device is capable of supporting; identifying an alternative wireless network that can be used to communicate a second set of data communications to or from the end user device; and based on electronically processing an instruction set for offloading from the wireless cellular network to the alternative wireless network, determining whether to communicate the second set of data communications to or from the end user device over the alternative wireless network or over the wireless cellular connection, wherein the instruction set for offloading comprises at least one rule that takes into account at least one state associated with the wireless cellular connection.