Invention Grant
- Patent Title: Target advertisement in a broadcast system
- Patent Title (中): 在广播系统中定位广告
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Application No.: US11566145Application Date: 2006-12-01
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Publication No.: US08635526B2Publication Date: 2014-01-21
- Inventor: Jun Wang , Bruce Collins , Christopher John Bennett , Charles N. Lo , Gordon Kent Walker , Haipeng Jin , Lakshminath Reddy Dondeti , Randall Coleman Gellens
- Applicant: Jun Wang , Bruce Collins , Christopher John Bennett , Charles N. Lo , Gordon Kent Walker , Haipeng Jin , Lakshminath Reddy Dondeti , Randall Coleman Gellens
- Applicant Address: US CA San Diego
- Assignee: QUALCOMM Incorporated
- Current Assignee: QUALCOMM Incorporated
- Current Assignee Address: US CA San Diego
- Agency: The Marbury Law Group, PLLC
- Main IPC: G06F17/00
- IPC: G06F17/00

Abstract:
The disclosure is directed to an access terminal. The access terminal includes a display configured to enable a user to view a presentation having content, and a processing component configured to receive the presentation and select an advertisement to insert into the content of the presentation before the presentation is provided to the display for viewing by the user.
Public/Granted literature
- US20080040666A1 TARGET ADVERTISEMENT IN A BROADCAST SYSTEM Public/Granted day:2008-02-14
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